Looking at 50 major brands in various industries, Victoria’s Secret was the only one to score top marks across all eight social media platforms analyzed by Spredfast. Victoria’s Secret is the top brand using social media, according to new research by social software platform Spredfast.
In its recent Smart Social Report, @Spredfast analyzed the social activity of 50 major brands on Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, Tumblr and Google+. Spredfast looked at each brand’s audience size and response time, as well as volume and engagement (comments, likes, shares, favorites) of posts. Victoria’s Secret was the one brand to have top marks across all eight social platforms.
“People seem to be laughing about [Victoria’s Secret] having an unfair advantage, as far as content goes, but the most interesting thing to me is that they aren’t actually resting on the strong brand that they have,” says Chris Kerns, director of analytics and research at Spredfast. “It’s not that they have a ton of people following them – that’d be one way to measure popularity, but not the best way – but they have huge engagement. They’ve obviously found not only a big audience, but a good core audience.
“A modern brand should be aware of every trend, but not jump on every trend,” he adds.