TheMarketingblog

“No sissy undies here” – Under Armour

   “I Will What I Want” campaign    Under Armour unveiled the latest addition to its women’s collection, a line of sports bras, and along with it, a new series of ads from Droga5 continuing its “I Will What I Want” campaign   (via Under Armour Debuts Bra Line With Powerful Print Ads - Print (Slideshow) - Creativity Online)

“I Will What I Want” campaign

Under Armour unveiled the latest addition to its women’s collection, a line of sports bras, and along with it, a new series of ads from Droga5 continuing its “I Will What I Want” campaign

(via Under Armour Debuts Bra Line With Powerful Print Ads – Print (Slideshow) – Creativity Online)