In this talk, Austin Knight (UX Designer at HubSpot) will discuss a drunken usability experiment and the unexpected influence that it had on the way that user research is conducted.
Learn about new and unconventional methods for overcoming the struggles and pitfalls of traditional user testing, obtaining true and honest user feedback, and verifying the usability and simplicity of a design
Drunk User Testing / UX Insights from a Drunk Guy
In this talk, Austin Knight (UX Designer at HubSpot) will discuss a drunken usability experiment and the unexpected influence that it had on the way that user research is conducted. Learn about new and unconventional methods for overcoming the struggles and pitfalls of traditional user testing, obtaining true and honest user feedback, and verifying the usability and simplicity of a design.
Discover the resulting impact on bottom-line metrics like conversion rate, retention, engagement, and revenue. Walk away with a list of tools that you can use to conduct similar research and experiments on your own projects. Finally, learn about what it means to have a Culture of UX and gain actionable advice on how you can create it within your own company.
Learn how to optimize your website and grow your business with:
- Collecting Meaningful Data for Conversion Optimization Conversion Techniques for the Cross Channel, Multi-Device Buyer
- Techniques for implementing A/B and multivariate tests that yield results Personalisation
- One-on-one advice from top conversion experts during live critique session
Conversion Conference is a part of…..
http://datadrivenbusiness.co.uk/
No Matter What Kind of Online Marketing You're Doing… Conversion is King! Join these speakers at Conversion Conference…
Posted by Conversion Conference on Wednesday, 26 August 2015