Using Strategic Competitor Analysis to Improve Your Conversion Rate
Struggling to keep up with your competitors? Competitive analysis can be a great way to turn that around. It allows you to learn from your competitors, anticipate their moves and benefit from them. By applying a scientific method to that process, the learnings you will get will be more structured, relevant and integrated, thus allowing well-founded A/B tests and ultimately strategic corporate decisions to be based on them.
Conversion Conference London
etc.venues, 155 Bishopsgate, 28-29 October, 2015
In this presentation you’ll learn about a comprehensive framework for gathering such competitive intelligence using a scientific method. After the presentation you’ll also receive a extensive list of items to consider when performing user testing as a part of strategic competitive intelligence gathering.
Speaker:
Theo van der Zee has studied social and organizational psychology at the university of Utrecht. During his college years he also started a webdesign studio. Deeply interested in human behavior he then moved his focus towards conversion optimization. Currently he’s performing expert website reviews as the owner of ConversionReview.
You can find out more about Theo on his website –www.conversionreview.com or follow him on @theovdzee Twitter
Conversion Conference London
etc.venues, 155 Bishopsgate, 28-29 October, 2015