Watch: The trailer for Guy Ritchie’s The Man From U.N.C.L.E.
“Alfa Romeo has teamed up with the new Guy Richie film The man from U.N.C.L.E. If you come and test drive a Alfa Romeo this weekend you will have the chance to win a trip for 2 adults to Milan including flights, hotel, dinner, spending money and entry to the Alfa Romeo museum in Arese.”
Alfa Romeo is celebrating Guy Ritchie’s new spy caper, The Man from U.N.C.L.E, starring Henry Cavill and Armie Hammer with a campaign drawing on the parallels between the style of Alfa Romeo and the film, set in Italy, created by full service creative agency, Doner.
The campaign will run across Channel 4 VOD, as well as online display advertising and social media, and aims to convey the passion, adrenaline, thrill and emotion one feels when driving an Alfa Romeo.
Filmed in Rome, The Man from U.N.C.L.E oozes style, thrills and excitement, characteristics Alfa Romeo has prided itself on since it started racing cars over 100 years.
Using footage from the official trailer, Doner has created a film that dramatises the style and excitement of Alfa Romeo. The ad features two of Alfa Romeo’s distinctive car models: MiTo and Giulietta. With MiTo appealing to a younger, tech-savvy audience, and Giulietta being targeted at a more mature, stylish audience.
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