TheMarketingblog

The Retail Bulletin Omni-Channel Summit / Drive greater integration between digital and in store

It’s hard to analyse the precise extent to which online or social platforms are already influencing in store shopping behaviour, but engagement through social media continues to be important and can’t be overlooked when it comes to promoting cross-channel shopping behaviour. The real evolution in online shopping is through mobile, with mobile-optimised sites and apps now common particularly among fashion retailers to drive traffic, increase loyalty, and grow sales.