Here’s the latest IAB/PwC report on internet adspend in the first half of 2015:
- Display ad spend grows at twice the rate of overall digital spend – the latter touching £4bn, with 80% of the rise accounted for by mobile
- “Mobile is unquestionably the engine of digital growth, with mobile display spend up 63% on the back of mobile video spend more than doubling. However, there’s plenty of room to grow, as mobile accounts for 40% of internet time but only 27% of ad spend.”
- You can get all the details on the report here
