New Research from RadiumOne
According to new research from marketing technology experts RadiumOne, 98% of people over 16 years of age will give Christmas presents this year, spending on average £489.04.
The most generous gift givers are 25-34 year olds (averaging £665) and those living in London (£767), while, regionally, people in Yorkshire & the Humber will spend the least (£378). People earning at least £80,000 a year will spend £1,608 on presents compared to £329 by those earning under £20,000. Top Graphic by Shutterstock
Christmas is, by far, the biggest sharing event of the year and it’s fascinating to see how influential technology now is, with its multiple devices, in the whole of the Christmas decision-making process,” says Rupert Staines, RadiumOne’s European Managing Director.
“With the UK population being the most sophisticated e-shoppers in the world, it’s absolutely critical for brands and retailers to better understand these consumer connections and their fast-evolving relationship with technology to ensure their advertising delivers the ideal Christmas sales boost.”
Research : Cost of Christmas gift giving nears £25 billion … RadiumOne – https://t.co/zzclJ3xsMY
— Will Corry (@slievemore) October 28, 2015