TheMarketingblog

How to manage trade show leads

According to The Marketing Spend Decision Report released earlier this year by the Center for Exhibition Industry Research, 93% of companies say their top exhibiting objective is lead generation.

However, despite the importance of generating leads at trade shows, too often those leads are neither properly qualified nor sufficiently followed-up on. In other words, many exhibitors are walking away from their shows without the very thing they came for in the first place.