TheMarketingblog

Christmas ads for Asda and Lidl – who comes out on top of the tree?

  • Asda still seems to think that tapping your rear end – signifying saving money – resonates with the public.
  • It doesn’t seem to when your customers are deserting to Lidl, which entertains us with its ‘School of Christmas’ from TBWA.
  • Seems that this year’s Christmas marketing message is ‘get your retaliation in first’