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TVs the mainstay of Christmas entertainment but 30% will use an internet device

  • Christmas TV viewing to near 300 million hours a day
  • TVs the mainstay of Christmas entertainment but 30% will use an internet device#
  • John Lewis, Coke and M&S are brands most associated with Christmas

Graphics by Shutterstock .. As the countdown to Bond films and seasonal specials begins, Britons are gearing up to watch a total of 296 million hours* of TV per day over the Christmas period.

According to new research from programmatic technology experts RadiumOne, Britons over 16 will watch an average of 5.7 hours of TV a day this Christmas across various screens, with a square-eyed one in five (21%) planning to spend over ten hours a day watching TV programmes.

Men (6.0 hours) will average more than women (5.3). TV viewing decreases with age – from 5.9 hours for 16-34s to 5.4 hours for people over 55. Regionally, people in the South-West will average the most (6.3), those in the East Midlands the least (5.1)

Over two thirds (67%) of us plan to watch more TV over the Christmas period than we do at other times of the year, with 25-34 year olds (82%) and those living in Wales (81%) and the North East (77%) the most likely to increase their usual viewing habits. Upping TV viewing increases with income, from 59% of people earning under £20,000 to 80% of those on at least £60,000.

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