The rationalised proposition focuses on three core client specialisms: Launch, Communicate and Experience.
- Launch: Leading global brands and local suppliers through their NPD and branding journey for in-market success
- Communicate: Helping clients understand their brands’ opportunity to build relationships through advertising, brand partnerships and sponsorship
- Experience: Giving clients the tools to improve customer experience, satisfaction, loyalty and revenue by understanding consumer preferences, attitudes and behaviour
Jon Priest, Future Thinking’s Group Chief Executive, comments: “We re-launched as Future Thinking in the spring with the aim of simplifying our brand identity.
Whilst our new name has conveyed to clients a clear understanding of what we provide, this change further helps to illustrate our offer and point of differentiation within the market.
This is particularly important as we continue to push ahead with our international expansion plans.”
