Catherine Becker, current CEO of adconnection becomes CEO of VCCP Media and Nick Baum, MD. Paul Mead will be the Chairman.
Adrian Coleman, one of the founders of the ad agency VCCP, describes it as “reintegration”. Others call it the return of “full service”. But the thinking behind this week’s acquisition by VCCP of Adconnection, to create a top 20 UK media agency, is clear.
VCCP wants to reunite media buying with creative and all other disciplines, such as public relations, content creation and sports marketing, under one roof
Picture .. Catherine Becker and Nick Baum of adconnection.
Many congratulations to Catherine and Nick on their deal with VCCP TheMarketingblog https://t.co/vpdgmsB27f
— Will Corry (@slievemore) November 19, 2015
Thrilled to announce that we’ll be growing to our next stage of development along with @VCCP https://t.co/XUKgUtsH5Z pic.twitter.com/VMbVivPRQA
— adconnection November 19, 2015
Congratulations to @catherinebecker, @reddoreddo and the @adconnectionUK team (esp. Steph) for their sale to VCCP https://t.co/Ao3KIP2fXL
— Brett Harding (@brettharding) November 19, 2015