PR Examples write .. This here is the fourth ‘year in review’ post we’ve done (not forgetting all of the ‘top 10…’ monthly posts throughout 2015) – and I can honestly say, it’s packed with 20 great campaigns – from cheeky reactive efforts to PR with a real purpose.
A ‘leaked’ B&Q memo has told staff to ‘prepare for an increase in demand for rope, cable ties and tape’ ahead of the release of the Fifty Shades Of Grey movie. Managers are told to bring in extra stock.
Of course, this memo, only ever intended to wing its way into the inboxes of journalists, is some spot-on piggybacking PR ahead of the filthy film’s launch in time for Valentine’s Day.
According to the Guardian – thanks for tweeting with this Keith Lewis off of Zurich Insurance! – staff are being urged to read the erotic novel or watch the film so they can ‘familiarise themselves’ with the story. Copies of the book will be delivered to each store and can be lent to staff on a one-week basis’.
The memo reads:
As the UK’s leading DIY store we stock many of the products featured in this notable scene and then used later in the film.
When the book was released in 2012 DIY and hardware stores in the UK and US reported increased demand of certain products and queries from customers as they tried to recreate their own Fifty Shades experiences. We need to be prepared for the same effect when the film is released this month