Mobile Traffic Up, Average Order Value Down in Affiliate Window Q4 Report
Highlights include: Q4 2015 Mobile Performance
- 47.46% of traffic originated from a mobile device – up from 46.93% in Q3 2015
- 25.94% of traffic came from a smartphone – up from 24.48% in Q3 2015
- 39.59% of sales originated from a mobile device – up from 37.19% in Q3 2015
- 19.62% of sales came from a smartphone – up from 17.81% in Q3 2015
- Mobile traffic converted at 4.56% – up from 3.78% in Q3 2015
- Mobile Average Order Value (AOV) was £64.60– down from £65.04 in Q3 2015
Q4 2015 Headlines
47.5% of traffic across the network originated from a mobile device- 39.6% of sales across the network originated from a mobile device
- 57,119 sales came through a mobile device (smartphone and tablet) each day
- 28,303 of these were through a smartphone
- 1,179 sales were generated through a smartphone each hour
- 870 clicks originated from a mobile device each minute
- 35.6% of revenue generated for our advertisers originated from a mobile device in Q4 up from 31.3% in Q3 2015
Affiliate Window runs performance marketing campaigns for almost 2,000 brands. Clients include Dixons, Boots, Vodafone, Photobox and Crabtree & Evelyn.
Graphics by Shutterstock
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