TheMarketingblog

Sainsbury’s Entertainment on Demand Relaunches Music Site

  • Sainsbury’s Entertainment Music relaunches with over 20 million tracks and 2.5 million albums
  • Customers can use Nectar points to instantly buy music for first time
  • Revamped site now optimised for mobile

Unveiled today, Sainsbury’s Entertainment on Demand’s new-look music site offers customers more music choice than ever before, with over 20 million tracks and 2.5million albums available for download as high quality MP3s.

Now optimised for mobile, the revitalised site also allows customers to use Nectar points to instantly buy music for the first time.

Sainsbury’s Entertainment Music can be found on the Sainsbury’s Entertainment website along with Sainsbury’s Entertainment eBooks and digital magazines. Customers only need one Sainsbury’s Entertainment log-in to access and download content, and can now add music, eBooks and magazines to a single shopping basket.

Sharon Nightingale, Head of Commercial at Sainsbury’s Entertainment on Demand, commented: “Relaunching Sainsbury’s Entertainment Music is the culmination of a huge amount of work and we’re excited about offering customers a one stop shop for eBooks, magazines and now music. We hope customers will be delighted with the vast amount of choice on offer in our new Music store and enjoy being able to treat themselves with their Nectar points.”