As regular readers will know we occasionally post news from and feature the B2B website Hospitality & Catering News, last year for example we were particularly impressed with their ‘Social Media Crusade’.
We follow Hospitality & Catering News on Twitter and Facebook and today saw that both have been ‘taken over’ by Electrolux Professional with their sponsorship of said social media and a chef/restaurant festival called Obsession 16.
Seems that Michelin-starred chefs from all over the planet are coming together to celebrate fine dining over a two and a half week period at a hotel/restaurant in Blackburn, Lancashire called Northcote. Lucky all that are attending!
What grabbed our attention besides the amazing food photography at the event (take a look) is the level of creative achieved in B2B media by Electrolux in the ‘take over’. We suspect it has been done by a specialist creative agency but none the less looks more B2C so well done all!
