Capture, the UK’s leading specialist retail media agency, today announced it has partnered with leading global retailer for parents and young children, Mothercare.
Appointed to offer an in-house customer marketing service to supplier brands, Capture will be working to build joint campaigns that deliver mutual value for both brands and the retailer.
“We’re on a mission to transform retail media for brands and retailers. We believe that shopper communication is the most valuable marketing £ a brand can spend and we’re specialists in building co-marketing campaigns that drive demand, build brand awareness and that engage shoppers at the point of purchase’, says Sam Knights, Director at Capture.
‘We’re thrilled to be working with Mothercare and their brand partners to run campaigns across their store estate and website’.
As the global leaders for child and parent retailing, Mothercare and the Early Learning Centre are a fundamental part of the parenting journey. With 80% of all first time mums setting foot in a Mothercare store during their pregnancy, the new service provides brands with valuable access to large base of new parents, a vital point of market change. And with over 8.4million monthly website visits from customers, campaigns with Mothercare offer significant reach at a critical point in the shopping journey.
Gary Kibble, Group Brand and Marketing Director at Mothercare said: ‘Launching our in-house shopper marketing proposition with Capture means we can provide a bespoke agency service to our branded partners. We’re looking to build great marketing campaigns that add value to our customers and ultimately enhance their parenting experience with us.’