Online retailing specialist Summit has continued its phenomenal growth in 2015, being appointed by Furniture Village, the UK’s largest independent retailer of its type, to refresh its digital search strategy.
Summit will be responsible for driving the furniture retailer’s SEO strategy, using its insight-led approach to help increase Furniture Village’s overall revenue.
Furniture Village has significantly grown its in-house e-commerce team, as it increases its digital presence. Summit will work closely with this team to equip them with the understanding required to optimise customer journeys, and to help deliver activity that increases performance levels. This strategy will aim to increase sales both on and offline.
Steve Godbolt, Digital Marketing Manager at Furniture Village said: “Summit is uniquely positioned with digital expertise and strong retail know-how. As so many of our customers’ journeys begin online, search plays a crucial role across the whole business. Summit showed us why it is the right partner to work with through this crucial stage in Furniture Village’s development”.
Hedley Aylott, CEO, Summit added: “Furniture Village has ambitious plans and Summit is passionate about helping the business think differently about its approach to retail, to have a measurable impact on sales. Through applying expert insight and specialised technology, combined with our fifteen years of experience in this sector, we are confident that we can help Furniture Village achieve its goals.”