Comparison site Gocompare.com has launched with global performance marketing network Affiliate Window. Launched by a team of insurance experts in November 2006, Gocompare.com is one of Britain’s most popular comparison sites.
With the move to Affiliate Window, the brand plans to diversify and automate their affiliate programme. Gocompare.com will use Affiliate Window’s market-leading reporting and automation to help grow the channel.
Kristian Welch, Head Of Marketing, Gocompare.com, says:
We’re really excited to be working with Affiliate Window and are confident that the size of their network and breadth of experience will help us achieve our marketing objectives. We’re particularly keen to increase the importance and value of affiliates as part of the Gocompare.com integrated marketing strategy.
Our plan with Affiliate Window includes automation and increased efficiencies, recruitment of new affiliates, investing in technology and diversification of the products offered within the programme.
Anthony Clements, UK Country Manager, Affiliate Window, comments:
We’re delighted that Gocompare.com has chosen to move to Affiliate Window, and look forward to working with them to help diversify and grow their affiliate programme. Their ambitions for the channel are matched by our desire to build a strong, long-term partnership. We are looking forward to working with Gocompare.com to help grow their presence in the channel.
Affiliate Window has recently developed several tools to help advertisers automate and develop their programme, including convert-a-link and Opportunity Marketplace, making it easier than ever for advertisers like Gocompare.com to find the right opportunities to grow and diversify their programme.
