Havas Media International has been awarded the media planning and buying business for Vita Coco, EMEA – the world’s bestselling coconut water.
The agency won the account following a competitive pitch against Carat, Mediacom, Village Communications, Total Media and Mindshare – who is the incumbent.
Havas Media International has been charged with a brief to deliver disruptive, shareable campaigns for the brand via end-to-end communications across the EMEA region.
David Goodall, Managing Partner at Havas Media International, said: “Coconut Water has taken the EMEA beverage market by storm. Through our meaningful communications strategy and excellent understanding of this sector, we are looking forward to working with Vita Coco to ensure that it continues to lead the category growth across EMEA.”
Pip Brook, Marketing Director, EMEA, Vita Coco added: “We undertook a comprehensive review to identify the agency best suited to working with us for the next stage of Vita Coco’s growth.
All the agencies we met responded really well to the brief, but Havas came back with the most compelling proposition that supports our business goals for the future. We’re really looking forward to working with the team at Havas as we continue to build the next stage of the Vita Coco brand.