Jon Hewson has been appointed as UK Sales Director at digital ad solutions company, Exponential Interactive, to strengthen its sales infrastructure as it rolls out its new programmatic offerings in 2016.
Hewson joins from VisualDNA where he developed their commercial proposition into a market-leading programmatic data source. He will run Exponential’s sales team and report into UK Managing Director Jason Trout.
Prior to VisualDNA, Hewson was at US digital entertainment tech giant Rovi, where he built the EMEA advertising division from scratch. He also held senior roles at GCap Media and Border Television and co-founded GMG Radio, which became one of the UK’s largest radio groups.
Trout said: “Jon brings a wealth of experience from across the UK media landscape – digital, TV and radio. He’s an experienced sales leader and skilled at growing senior level trade relationships which is crucial as we roll out our programmatic offering.”
Hewson added: “I’m joining a company with great proprietary technology, data and a track record of delivering strong ROI for clients. Joining the programmatic party now means they’ve had the advantage of watching its evolution to develop a very compelling programmatic proposition – at a time when the market is reviewing its ad tech partnerships and looking for more robust solutions.”
In a related appointment, Paul Islam joins Exponential from Specific Media as UK Regional Sales Director to drive advertising partnerships and expertise with agencies beyond London. He also reports into Trout.
Islam said: “Exponential has 15 years of ad tech DNA and it’s great to be joining at such a pivotal time in advertising and to help agencies outside London drive growth through programmatic for their brand clients in both video and mobile.”
Prior to Specific Media, Islam held management roles with Microsoft Advertising, Guardian News and Media, and Immediate Media.
Exponential @exponentialinc has offices in 22 countries and has helped transform the digital advertising industry since 2001.
