Organisers of the Silverstone Classic, the world’s biggest classic motor racing festival, have appointed Revolution Sports + Entertainment to steer the consumer and lifestyle PR campaign for the family event which takes place on July 29-31, 2016.
Managed by Goose Live Events, the annual event, now in its 26th year, includes three days of ‘Rocking and Racing’ with more than 1,000 classic cars taking part in the competitive race action, over 10,000 classic cars on display for all to enjoy in the infield, as well as live music from headline acts.
The international PR and sponsorship agency, Revolution Sports + Entertainment, has been charged with further raising the profile and awareness of Silverstone Classic and complementing the activities of motorsport specialist PR agency, MPA Creative.
Nick Wigley, CEO of Goose Live Events, said: “We are committed to developing Silverstone Classic each year and with Revolution on board to help drive our consumer and lifestyle communications, the 2016 event promises to be bigger and better than ever before.”
Merrick Haydon, Managing Director of Revolution, commented: “With an impressive line-up of classic cars and live music acts, the Silverstone Classic already resonates with car-enthusiasts.
“Additional entertainment including aerial displays, a shopping village, live demonstrations, and flat out family fun, is fast making the event a favourite British summertime fixture for families across the country.”
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