CRM data can be used for more than tracking customer sales information. It can be used to enhance customer experiences across a range of activities from personalised web experiences and lead generation all the way to customer support.
Find out how to leverage your CRM data to connect your customer and web experience.
In this Solutions Brief we take a look at four ways:
- Enhancing or maintaining customer profiles
- Managing leads
- Campaign personalization and delivery
- Customer self service
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