TheMarketingblog

Jing Daily and FashTech Partner-up for London Summit

April 12, 2016- Jing Daily, the leading digital publication on luxury consumer trends in China, will be one of the partners of the debut London FashTech Summit, it was announced today. Known for its leading media brands in the fashion and digital space, Jing Daily will be working with this talked about start-up bringing the industry’s brightest minds together for this inaugural London event.

FashTech will take place on April 13th-15th in East London, creating a destination for dialogue that will accelerate innovation at the intersection of fashion and technology.

Larry Warsh, Founder of Jing Daily commented, “As digital competence is now crucial for any fashion brand’s success–especially in China, Jing Daily is delighted to be a media partner with this cutting-edge event that will cover trends that are vital to the fashion industry now and in the future.”

Alex Semenzato, Founder & CEO of FashTech, added: “I’m thrilled to announce Jing Daily’s official partnership with our inaugural London FashTech Summit. Naturally, as China’s leading digital publication on luxury consumer trends, we see Jing Daily as an inspiring Chinese partner that aligns with both FashTech’s values and vision for the future of the industry. I’m confident that by joining forces we will accelerate innovation at the intersection of fashion and technology and, most importantly, create a destination for dialogue that pushes the boundaries of our industry’s evolution.”

Alex Semenzato, CEO & Founder of FashTech

Speakers at the April Summit will include Will Harris, Head of Digital; Oli Franklin, Associate Editor of Wired; Nick Carvell, Fashion Editor of GQ.co.uk; Malcolm Attwells, Commercial Director and Hazel Lubbock, Deputy Editor of CNTraveller.com as well as speakers from Google, John Lewis, Farfetch, MasterCard, GQ, Wired and many more.

FashTech taps into the pain points of fashion brands and retailers, offering a comprehensive view of the landscape through dynamic, interactive events that showcase the future of the industry. Alongside keynote speakers, the London Summit features a start-up showcase that houses some of the most exciting ideas in the industry, bringing along an array of investors eager to find the next big thing. With venture capital backing and ties to Silicon Valley, Alex Semenzato and his Shoreditch-based team are poised to challenge the status quo and leave a lasting legacy in the marketplace.

Jing Daily.com saw an increase in readership of 55% on year in 2015, and a 75% increase in newsletter signups with robust performances in particular from programmatic and creative solutions. The Spring 2016 season will see the introduction of Jing Reach PR, an effort to influence consumer behavior in Mainland, China, via Jing Daily’s Brand through consultancy and public relations methods. Jing Daily also successfully launched its first creative editorial series this past year which aims to provide its readers with exclusive insight on upscale and luxury ad campaigns targeted at affluent Chinese consumers.

From April 13 to 15, join industry leaders and exciting innovators and explore in-depth the convergence of fashion and technology at the FashTech London Summit.