“Challenge” agency Future Thinking has appointed Adele Gritten as their new Director of Key Accounts.
Adele’s appointment will see her take responsibility of key account management for the group, with an initial responsibility of reviewing the existing structure, to ultimately help maximise the commercial value of the agency’s client relationships.
Adele joins the company from Lieberman Research Worldwide where she was Vice President, Managing Director. Prior to Lieberman she was UK Commercial Director at YouGov plc.
Claudia Strauss, UK Managing Director comments, “I am delighted to appoint Adele to the role of Director of Key Accounts. Adele has strong commercial acumen and will provide a more cohesive structure to our account team, enabling us to provide an enhanced offer as well as greater efficiencies and benefits to our growing client base.
Commenting on her appointment, Adele Gritten said: “I am thrilled to be working for an industry renowned and growing global agency and know I am joining Future Thinking at a very exciting time for the company.
The relationship between clients and agencies has never been more important and we need to show clients that we are not simply providers of data. My aim is to ensure relationships are fully maximised, where we are recognised as a valuable destination for providing existing and new clients with the business intelligence and strategic direction they need.”