The top award is for best Brand eXchange Power all across the Consumer Journey.
This is for the brand which, in the judges’ analysis, has the most positive series of propositional and activational interactions with consumers, at every point on the consumer journey.
The prize for the winning brand is a Brand eXchange Power survey, which underpins annual brand planning with forensic brand guidance.
The Awards take place on Thursday, 26th May, 2016
The second prize is for the best Pull and Push.
In the Judges’ view, this brand has a powerful Proposition, allied to effective Activation.
The prize for the winning brand is an Xray, a focused, quantitative survey ideal for creative development and product line extensions.
The third prize is for the most Seductive brand, and the most Persuasive brand.
The Judges identify brands which employ their Seductive, and Persuasive, drivers best, in developing balanced relationships with consumers.
The prize for the winning brands is a day of WorX, a piece of consultancy based on TX’s eXchange framework, optimising use of brand equity.
Commended brands have positive eXchanges across the Consumer Journey, with notably strong pieces of Pull, Push, Seduction and Persuasion.
These will be featured in TX’s newsletters and social media.
The panel of judges:
BV Pradeep, VP Consumer & Market Insight, Unilever
Simon Walker, CEO, Kepak Convenience Foods
Helen Welch, Director of Customer Insights, Saga
Bill Scott, CEO, Droga5
Peter Cowie, CEO, The Oystercatchers
Carol Reay, Chairman, TransgressiveX
The Awards take place on Thursday, 26th May, 2016
