Online media and the idea of marketing your business online has really begun to pick up the pace, with many businesses now delving into regularly using social media and trying to find new ways to reach out to their target audience.
Video has gradually increased in popularity for this reason but it is no wonder; YouTube is the second largest search engine in the world after Google with around 300 hours of video being uploaded every minute. Video is so popular that people are now making a living out of being ‘vloggers’.
Research done by Cisco has revealed that video will dominate the internet more and more each year, claiming that by 2017, video could account for 69% of all consumer internet traffic and by 2018 will have risen again to 79%.
Thanks to the constant improvement of smartphones and the software on them, traffic from wireless and mobile devices will also rise to 66% of all traffic in 4 years.
Future of content marketing
By 2019, online video could be responsible for 80% of global internet traffic. Rapid growth and the ability to reach a worldwide audience through video could open up a huge opportunity for many businesses who are looking to add a creative side to their marketing strategy.
It has been said that video could well become the future of content marketing, giving businesses and consumers alike the opportunity to tap into a new world of sharing and creating content. Naturally engaging, even the term ‘video’ itself increases click-through rates by 65%.
Video in business
Video can have a very positive impact on your business; putting a video on a landing page can increase conversion by up to 80%.
On top of this, 70% of B2B marketers are now using video in their strategies and 82% of those consider their video initiatives a success. The top 3 objectives for producing a video include raising brand awareness, generate engagement and create lead generation.
With 63% of B2B marketers spending more money on video, it is clear that video production within a B2B environment is becoming essential. Video is being seen more and more as an untapped channel of content marketing that can be perfect for reaching clients or industry leaders, whether you put it out across social channels or produce a TV commercial.
How it can benefit you
With the amount of positive statistics that back up the rise of video production and its effect on many businesses, you may now be wondering how video can specifically help your online marketing strategy and if it is something worth investing in. Video, when done well, can be a creative medium to build your business and brand and add that more personal touch to any content that you are looking to put out.
Video can be used in a variety of ways but one of the most effective ways is to make an announcement. 78%of people watch videos online every week, with 55% of people watching videos online daily; these figures alone should make you want to turn to video marketing.
A company that can produce creative and innovative videos to get across their message are bound to attract consumers and employees alike. Videos are more likely to catch someone’s eye and intrigue them, and with 80% of senior executives watching more online video today than they did a year ago, it is clear that video has some influence.
Video could also well be the best way to demonstrate or explain something as many people react better to visual effects and such, and could be an effective way to share information with colleagues. It also provides one source of training and tips as opposed to giving each member of staff one-on-one training.
If you’re interested in creating exciting video campaigns or simply want your voice to be heard in your industry, reach out to an agency such as Creative Spark.
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