VCCP has landed a full-service brief from an Uber rival, following the agency’s push into media last year.
Taxi app Karhoo works like a price-comparison website and, unlike Hailo and Gett, allows any taxi company (except Uber) to sign up to its platform.
Users can sort through the list of taxis available in their area, based on price, journey time or type of vehicle. Karhoo, unlike Uber, also allows users to pre-book cars.
'Here comes choice' – today marks the launch of our global campaign for @karhoo: https://t.co/Cnp8aGlu9x pic.twitter.com/O1xf76cgmm
— VCCP Media (@VCCPMedia) May 9, 2016
Karhoo takes on Uber with a price-comparing taxi app https://t.co/mQuqjKlFof pic.twitter.com/pX5WKNr0Hb
— Engadget (@engadget) May 9, 2016
Karhoo hired VCCP – known for improving the fortunes of Comparethemarket.com – to handle both its advertising and media buying. The deal follows VCCP Media’s purchase of Adconnection in 2015 – a deal that trebled its billings to £50m.
Will Harris, Karhoo’s director of strategy and a Campaign columnist, previously worked at O2, which was VCCP’s launch client.
