Bench, a new company born out of the St Ives Group, has implemented a new marketing platform for Ryanair, as part of the airline’s wider digital transformation and customer engagement programme.
Ryanair’s customer-focused strategy has data driven marketing that is targeted and engaging at its heart. The implementation of the complete suite of Adobe Campaign marketing cloud by Bench – on time and to budget – has been central to the success of this approach.
Bench offers impartial advice and brings together a trusted team of connected specialists, providing granular expertise in the implementation, installation and adoption of marketing and information management technology, including Adobe, IBM and SAS amongst others.
This unrivalled team of connected specialists has a deep understanding of, and experience in, marketing and data technology, from implementation through to user training and program management.
Bench took an agile development approach, which enabled the marketing implementation team to be proactive throughout. It provided in-depth consultancy on the data structures needed, as well as defining the technology stack on which the solution is built.
Ryanair’s Head of CRM and Insights, Tim Wise, comments: “From our earliest contact with Bench, we could see they knew digital marketing inside out. The level and quality of their response, and willingness to explore areas of the implementation ignored by some other suppliers, convinced us they had the insight and adaptability to work with us.
“The marketing implementation team has proven that it can deliver everything it set out to – despite our project’s very challenging timeframe. With marketing systems firmly in place, its proactive thinking has already added considerable value to the initial objectives we wanted to achieve.”
Daniel Telling, Managing Partner at Bench says: “When implemented and integrated correctly, marketing and data technology has the potential to drive digital transformation, enable business intelligence, allow organisations to become truly data led and ultimately transform customer experience for the better.
“We’re delighted that Ryanair recognised the importance of partnering with experts to implement its chosen software, in order to harness its real potential and allow it to become a truly customer focused organisation.”