A Step by Step Guide to Planning an Effective Inbound Marketing Strategy
- Today, traditional interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed.
- Inbound Marketing works to earn relevant visibility by helping target buyers learn more about the solutions they want – without interrupting.
- But before an Inbound campaign can begin, considered planning is required to ensure performance, the best lead quality possible and definite ROI.
What’s in this eBook?
- Why and how to map financial goals to lead gen targets when planning Inbound campaigns
- Why data-backed persona development is crucial to Inbound campaign success
- How to increase lead quality and SEO by planning campaigns around content hubs
- How to map persona-relevant content to each Buyer’s Journey stage
- How to plan and structure an Inbound content calendar for success
- How to design a digital channel promotion strategy to support an Inbound marketing campaign
- What to consider to develop effective lead nurture workflow campaigns
- Best practice considerations for developing paid ad campaigns