M&S has launched a new campaign to promote its limited edition Patron’s Lunch picnic range. M&S is official food partner of The Patron’s Lunch, an event marking the celebration of The Queen’s patronage of over 600 organisations and her 90th birthday.
The ‘Patron’s Lunch’ spot features favourite British picnic treats such as pork pies, salad and trifle, available in store, which champions fantastic ingredients from every region of the UK.
The spot, created by RKCR/Y&R, launched on Saturday, June 4th.
Priya Patel, Managing Partner at RKCR/Y&R, said “The Patron’s Lunch is a wonderful way to bring the whole nation together in celebration of the Queen’s 90th Birthday. M&S’ bespoke range of British picnic treats makes it incredibly easy to celebrate the event wherever you are, and we’re proud to give our iconic ‘Adventures in’ campaign the royal treatment.”