Growing your business through marketing strategies is a highly complex endeavour because there are so many avenues of approach.

However, in today’s economy the largest segment of the population with buying power would be Millennials and this is why you need to step back and re-evaluate what it takes to reach them.

Unlike any other group in recent years, Millennials want something more from the brands they deal with and that’s why you will find that empowered employees will be your biggest asset.

Learn from the Greats

One of the largest investment groups in the world understands the benefit of employees who are empowered to be all that they can be as a means of growing the company. In fact, Fisher Investments in the UK goes above and beyond mentoring their employees, and this is most likely one of the underlying reasons the firm has grown to such heights.

As financial and investment advisers, Fisher Investments empower their employees to reach ever greater heights and this is an area where many companies have fallen far short of the mark.

The Relationship between Empowerment and Marketing

This is where Millennials factor into the equation. That ‘something more’ they are looking for is a human connection. Although Millennials probably spend more than half their waking hours on some sort of connected device, they are literally yearning for a connection with the brands they buy from. They want to engage with the brand – know the people and faces that make the company ‘tick.’

Empowered employees are going to be your biggest marketing asset because you have given them what they need to grow, and as a consequence, to believe in the company they represent. This is the personal touch that Millennials crave and the one thing an empowered employee is able to give them. As a company owner or director, you can’t possibly be expected to engage with every client or potential client so those who share your vision are going to be your spokespeople, the face you show to the world.

The Trust Factor Is Huge

Whilst Millennials are likely to order online, they are often reluctant to do so. Trust is a key issue for Millennials and it’s hard for them to trust, sight unseen, a company that resides somewhere on the other side of cyberspace. However, they can and do trust people they engage with, people they can chat with and ask questions they might have.

This is where excited employees will be your biggest marketing asset. They are empowered to grow along with the company and in their excitement, can share all the good things they believe in about your product line or services.

Want to grow your business by reaching out to the group soon to have the largest buying power far surpassing even Boomers? Empower your employees and watch your business explode.

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