Using data from hundreds of B2B organisations, this infographic from Implicit offers insight into just how effective common sales channels are; considering both their overall conversion success, and providing a closer look into specifics such as conversion rate from lead stage to deal (close), lead to opportunity, opportunity to deal stage, and listing the overall time it takes each channel to typically convert.
So which are the best and least effective conversion channels? Which should your sales strategy prioritise (and at which funnel stage) in 2016? Here’s a direct look at the stats:
Average Channel stats:
Lead to deal conversion rate: 0.8%
Lead to opportunity conversion rate: 11%
Opportunity to deal conversion rate: c. 6.0%
Time to close: c. 102 days
