NowTV are encouraging Brits to go ‘clothes-free’ as well as contract-free, by opening a naked sun terrace to mark the launch of the Now TV Combo, the UK’s first contract-free TV, broadband and calls bundle.

To accompany the mid August heatwave, Now TV have opened a nudist rooftop retreat with views looking over Parliament Square in Westminster. The venue opened on Tuesday 9th August, features include sun lounging areas, exercise equipment and an open-air bar!

The naked sundeck was created following new research from NowTV, which concludes young Brits as the ‘no strings’ attached generation, compared to there elders who are deemed ‘tied down’ in life.

The research revealed that on average, today’s under 30s are revealed to have had 38% less serious relationships, lived in 28% more countries and worked for 15% more organisations than those 30 years ago.

Gidon Katz, managing director of Now TV, said: “As a nation, it seems we’re increasingly avoiding being ‘tied down’ in life – which is exactly what Now TV is all about. With the Now TV Combo we’re offering people the freedom to get the latest and best TV, broadband and calls, all without a contract.”

NowTV is looking to open the rooftop on further dates this summer and will be holding a series of events and competitions, including on radio and social media.

This super fun and innovative campaign is bound to be a summer hit!