TheMarketingblog

PR Blunders : This bloke found a worm his Tesco cucumber and his hilarious funeral for it has gone viral

A man named Wes Metcalfe purchased a cucumber from Tesco and found a dead worm shrink wrapped around it. His complaint on Tesco’s Facebook page somehow progressed into a funeral for the worm. There were messages flying all over the internet and even some worm-themed parody songs. This whole event went viral. The funeral was held on Tuesday.

There’s a lot of crazy things going on in the world, but this has got to be the weirdest. How do you think you would react if your food was invested by dirt-dwelling creatures?

So this guy Wes Metcalfe, from Sheffield, found a dead worm on his cucumber and wrote a note on Tesco’s Facebook wall

Dear Tesco, yesterday I purchased one of your fine cucumbers which I had planned on using to make my favourite dish – a cucumber sandwich

Upon opening my cucumber I discovered a worm inside the wrapping (see picture). I thought – at last, finally Tesco have come up with something to beat Aldi’s free spider with bananas offer.

I excitedly shouted the kids downstairs to come and meet our new pet. We decided to name him William. Our new pet appeared to be very unresponsive, we just put it down to him being sleepy and decided to give him sometime to come round.

24 hours later and William still hasn’t moved, on closer inspection he seems quite flat (again see picture) and I think he may be dead. Well…I’m no vet but I think the tight shrink wrap on the cucumber may have squashed and killed William.

I know Aldi’s Banana spiders were deadly but at least they had some life in them.

I now have three very upset children, a worm funeral to plan and to top it all off I’ve totally lost my taste for cucumber sandwiches which as everyone knows are a favourite at any wake.

So come on Tesco wiggle your way out of this one!?!?