More and more shoppers are regularly using voucher codes. Many shoppers now assume a brand will offer them money off at some point during their purchase. If you ignore their demands, you’ll be losing sales, emptying baskets and missing out on customers who will soon flock to your competitors.
The UK alone saw 688 million vouchers redeemed in 2014, and that number has already ballooned. For many shoppers, it’s second nature to search for money-saving discount codes and deals before completing a purchase, and sometimes before shopping with a certain brand. It’s no longer a case of getting ahead of the competition – voucher campaigns and affiliate marketing are essential to ensure you don’t fall behind.
A Guide to Voucher Marketing and Affiliate Campaigns from vouchercloud
vouchercloud have been running voucher campaigns with affiliate marketers and brands all over the world since 2009, now working with over 30,000 merchants worldwide. We’re sharing our experience with you in our new whitepaper; ‘Enhancing Sales in the Digital Market: A Brand’s Guide to Using Vouchers’.
From the basics of functional, cost-effective affiliate marketing to the benefits of using vouchers and offers, right down to voucher strategy and the emerging value of mobile, let us guide your way through the often intricate world of money-saving-marketing so you and your brand can become a front runner in the space.