McDonald’s is launching a new TV spot for the Chicken Legend range.
In this ad we see a keen judo student volunteer for a demonstration with an intimidating judo master. His classmates hail him as a legend as he takes one for the team.
The campaign will run across TV, Cinema, OOH and social media.
Supporting Campaign Information:
This campaign is all about how a legend deserves a legend. For this spot we’re in a provincial village hall where a mismatched group of hobbyists are meeting for a Judo class. When their intimidating judo master calls for a volunteer only one of them – Elliott – is willing to step up and take one for the team. As Elliott is professionally dismantled, another classmate explains how Elliott deserves a Chicken Legend at the very least. Whether he’ll actually be able to eat it after his ordeal remains to be seen.
McDonald’s Chicken Legend ‘Judo’
TV – 30th August-9th October