TheMarketingblog

Nuggets : Optimizely, Jet Environmental, Wozair, Livity, Impact Ventures UK (IVUK)

Jet Environmental Systems Ltd, the provider of temperature control solutions for warehouse, industrial and commercial buildings, has increased its European footprint following its acquisition by Wozair Ltd.

Wozair Ltd purchased 100 per cent of Jet Environmental Systems Ltd and Jet AHU Ltd shares in July 2016.

Jet Environmental has offered a temperature control system design package outside the UK since 1995 and has worked with many global brands. Now, the company is extending its capability across Europe to provide full turnkey design and build solutions.

Speaking of Jet Environmental’s extended international reach, managing director, Jason Hibbs, said: “We’ve had a presence in Europe for over 10 years, however following our recent acquisition by Wozair, this capability has increased hugely. Overseas clients will enjoy the design expertise that Jet Environmental is renowned for, and have local relationships and project management backed up with day-to-day support. We are proud to have loyal long standing customers who trust us to provide temperature control for their products and staff and I’m pleased we can now offer this to their European sites.

 

Independent youth marketing agency Livity, whose clients include Google, Unilever, Barclays and Channel 4, is to accelerate its growth ambitions and enhance its specialist agency offer, following an investment of up to £1.5 million from award-winning social investment fund, Impact Ventures UK (IVUK).

The agency, which is also a social enterprise, will be using the funding to strengthen its core agency offering of having best-in-class youth insights and access. This will be done through investment in creative and strategic expertise; new agency products and services; the creation of a youth-led innovation team and a social impact report.

Livity will also be scaling its international youth audience ownership through the launch of a new publishing offering, which will see the creation of a suite of youth co-created social content channels. The “Made By Livity” multi-platform network will be overseen by Livity’s current executive creative director, former Dazed editor, Callum McGeoch who takes on the newly created role of publishing director.

 

Optimizely, the world’s leading Experimentation Platform, today unveiled Optimizely X at its annual user conference, Opticon 2016 San Francisco.

Optimizely X is a completely re-engineered platform that includes enhancements to Optimizely’s flagship Web and Mobile products as well as new products designed specifically for developers that enable them to easily conduct experiments on any channel, device, or application.

The explosion of connected devices has changed the way people interact with brands, increasing touch points and opportunity. Customers now expect brands to know their preferences and history in order to serve highly-personalised content. With the new Optimizely X platform, Optimizely enables companies to “Experiment Everywhere,” not only to test what customers see on a website, but to also test what they experience, such as the order of search results, product and content recommendations, new mobile features, and pricing changes to improve these customer interactions and grow revenue.

“From Curie and Edison to Jobs and Musk, every great invention and scientific discovery was born from experimentation,” said Dan Siroker, Optimizely CEO. “Optimizely X represents a quantum leap forward in what our customers can achieve, by letting them push the boundaries of experimentation and transform the digital experience for their customers