Human Made Stories – A film series by Volvo and Sky Atlantic.
This Thursday 11pm #HumanMade pic.twitter.com/MJqEU1Vf7y— VOLVO UK (@VolvoCarUK) September 7, 2016
Sky Atlantic has today announced the launch of a series of short films called Human Made Stories from Volvo Car UK, created to celebrate the launch of its new 90 series range of cars.
In parallel with Volvo’s values of innovation, sustainability, craftsmanship and design, Human Made Stories conveys the Volvo philosophy to always put people first by telling the stories of three defiant pioneers: people who inherently do things differently, challenge conventions and create their own path.
Exclusive to Sky Atlantic, the series premieres at 23:00 on 8th September and will then be available as on-demand content for 12 months. The films will also be promoted through 24 new idents (a continuation of Volvo’s existing sponsorship of Sky Atlantic), as well as on social and digital media.
The series comprises of three unique episodes* focusing on different individuals who each align with Volvo’s innovations and brand values:
Oliver Armitage, an innovative engineer whose lifelong pursuit is making human and machine work together seamlessly. Along with his team from Cambridge, Oliver works with amputees to develop smart prostheses that transform their lives. Like Volvo, he lives and breathes human centricity and connectivity.
Maria Rindstam and Josefin Arrhénborg, Swedish entrepreneurs who salvage boat wrecks from the Stockholm archipelago to reduce the impact on the local nature. Just as Volvo does, with 85% recyclable cars, the progressive pair are focused on preserving the environment for future generations.
Erik Johansson, a surreal photographer who captures ideas instead of moments, is obsessed with his craft. By bringing an engineering approach to art, he is constantly challenging conventions to achieve the impossible – as is Volvo as its works towards its vision, through the development of autonomous driving and active safety technologies, of zero deaths in new Volvo cars by 2020.
The partnership between Volvo Car UK and Sky Atlantic was brokered by Sky Media, the advertising sales division of Sky, and Mindshare. The creatives were executed by Grey London.
Georgina Williams, Head of Marketing at Volvo Car UK explains: “Everything we do at Volvo centres on people – we want to make life less complicated, safer and more enjoyable. So every innovation is designed to simplify and improve the lives of those who drive a Volvo.
“In Human Made Stories, we wanted to profile people who share that ethos. Oliver, Maria, Josefin and Erik are all determined in their mission to push boundaries and make the world a better place. They are each relentless in their pursuit of craft and innovation to drive the world forward – a trait shared by Volvo.”
Rachel Bristow, Director of Partnerships at Sky Media, adds: “We wanted to help Volvo build a unique campaign that would resonate with the brand’s ethos. The series of short films not only engages with customers in a new and entertaining way, but complements Sky Atlantic’s identity as the home of storytelling.”
Zai Bennett, Channel Head at Sky Atlantic, concludes: “We are thrilled to be working with our channel sponsor Volvo to continue what is a truly great partnership. Volvo’s Human Made Stories align perfectly with our own values; immersive, cinematic and thought provoking, and so we are excited to be showing these short films exclusively to our viewers both on-air and onDemand”.
Ross Minton, Head of Partnership at Mindshare, said: “It’s the synergy in brand personality between Volvo and Sky Atlantic that makes this partnership so powerful, building on the audience’s passion for compelling stories. Taking this association into the editorial space for the first time on the channel is really exciting, and can only help strengthen Volvo’s affinity with the Sky Atlantic audience.”
Further episodes in the Human Made Series will be unveiled over the coming year. Explore Volvo’s stories, projects and partnerships further with #HumanMade.
