Adam Gilsenan to lead UK operations with a new senior management team to accelerate YOC’s business plans
YOC (yoc.com) the mobile advertising company, today announced the appointment of Adam Gilsenan as UK Country Manager. He will lead YOC’s operations with a focus on building sales and market share in the UK.
Gilsenan has a proven ability to create and scale high performing sales operations within the mobile advertising business and has established clear national growth strategies for companies including The Mail. Based in YOC’s new London office, Gilsenan will be responsible for the strategic direction, operational execution and overall leadership of the UK business. He will also focus on cultivating and strengthening relationships with advertisers and publishers, building continued momentum as the company gears up to dominate the programmatic mobile advertising business.
Gilsenan has made two new senior appointments to his UK team with immediate effect. Oliver Gold, former commercial director at Ad Compass, has been appointed to the role of Programmatic and Publisher Director. Gold will also be spearheading YOC’s new programmatic offering, which has expanded significantly in the last 8 months.
Benedikt Raab joins as Head of Ad Operations. Having held senior technical positions with Amazon and MTV, Raab will be driving YOC’s new product development operations.
Gilsenan says: “This is an exciting opportunity to head YOC’s UK business. YOC has seen a rapid amount of growth and success across Europe and we are now looking to emulate this in the UK. We are in the process of driving forward a number of significant developments and advances in mobile advertising technology. I’m looking forward to the challenges of this new senior role as UK Country Manager.”
Dirk Kraus, YOC’s CEO, said:
Adam’s wealth of experience and proven track record make him the obvious choice for this senior role within our expanding team. I am confident that Adam and his new senior team will build continued momentum as we gear up to lead the programmatic mobile advertising business in the UK. Adam shares our vision for the future and will be leading our UK business to the level of success we are aiming for.”