If you’ve hit a bit of a roadblock on how to best manage your PPC campaign, it could be time to get professional help. Here are 5 important signs to look out for that indicate it’s time to get help.
1) Your Quality Scores are low
If the Quality Scores for your most important keywords range between 1 and 3, something isn’t right. It may be that your ads aren’t compelling enough. It may be that the structure of your campaign is inefficient. Or it could even be an issue with your landing page. If you’re not sure how to analyse where the problem lies, or indeed how to fix it, you should probably speak to a PPC consultant. Low Quality Scores mean inflates click prices, so this one’s pretty urgent!
2) Your bids are all the same
PPC bidding can be a complex process. Whether it’s bidding not to exceed a CPA target, bidding to achieve maximum ROI, or even bidding to reach a target position on the page; all approaches require special formulae and regular optimisation. If you feel these are beyond your PPC abilities, and go with the ‘set and forget’ approach, you’re missing a trick. Effective bidding is crucial to the success of your campaigns, so get some help with it.
3) You runs the same ads over and over
Ad testing is one of the easiest ways to improve your PPC performance. Plus you can learn a hell of a lot about your customers. If you’re still rocking the same ads as when your campaign was built, it’s time to freshen things up. But more importantly, it needs to be done on a regular basis. Ad optimisation will drive up your CTRs, conversion rates, and also improve your Quality Scores.
4) You want to try an Adwords feature but don’t know how
With so many campaign types on Adwords these days, it’s hard for businesses to keep up. Whether it’s Display Advertising, Shopping Ads, or even a Video Campaign on YouTube, don’t disregard them just because you’re unsure how to set them up; simply get help. They can be a wonderful addition to your account, and really drive sales or leads from an additional source.
For example, retail businesses should absolutely use Google Shopping Ads; they convert incredibly well.
5) You’re not making any money
If your ROI is non-existent, seek immediate help. Too many businesses think that PPC doesn’t work for them, when in reality they just needed an expert to manage their campaigns properly. Search advertising works for 99.9% of businesses. Don’t disregard it without giving it a proper chance.
We’re Ad Republic, a PPC agency based in London. Whether it’s traditional search ads, creative display, or engaging social campaigns, we can help you drive leads, sales, and brand awareness for your business. Get in contact today to discuss your requirements with one of our Pay Per Click campaign experts.