Wine upmanship!
- Collecting and investing in fine vintages is becoming increasingly popular
- Affluent professionals are investing in expensive high-tech wine cellars
- The wine must be stored at the perfect temperature but also in styleForget keeping your bottles of plonk in a simple rack or, even worse, a cupboard — no, the latest middle-class must-have is a state-of-the art wine cellar, wall or even a spiral staircase to perfectly showcase your collection.
It’s a trend inspired by such famous faces as Sir Richard Branson, the Beckhams and Angelina Jolie. And with collecting and investing in fine vintages becoming increasingly popular among affluent professionals, so, too, are wine cellars — but not as we know them.
The fusty, cobweb-festooned caves beneath many Victorian houses are not where today’s enthusiasts want to store their wine — not just at the perfect temperature and humidity, but also in style.