LONDON digital marketing agency Digitalhound has been instructed to handle the marketing for Czech retailer Alza.cz’s British and German websites.
The full services agency will help develop and grow the online presence of Alza.co.uk and Alza.de over the coming months. Once established, it is hoped the websites will take on Amazon and Curry’s in the UK and Media Markt in Germany.
The online shopping giant boasts more than 50,000 products in its range, with smartphones, tablets, large electrical goods, perfumes and games consoles all available through its websites.
It was established in 1994 and has gone on to become one of the most recognisable brands in the Czech Republic.
Darryl Antonio, Managing Director of Digitalhound, said: “We are extremely delighted to be working with such a high profile online retailer. Alza’s track record in their native Czech Republic is one of exceptional growth and we’re looking forward to the challenge of helping them emulate that across the UK and Germany.
“We realise that the online retail space is highly competitive but we’re confident that with the combination of our marketing expertise and the Alza reputation for its attractive pricing and after sales care models, that we can make significant strides in helping them achieve their marketing aims.
“In the post Brexit doom and gloom it is encouraging to note that a British and European company are collaborating closely to grow the company across both markets.”
“The UK and Germany are a very important part of our international operations. Consumers who are looking for ease of shopping and the best value for money products will find us a good alternative source especially when backed by the quality of our service and the enviable reputation we have built up over 22 years.
“We have chosen to work with Digitalhound because we feel they offer us the right level of marketing expertise, great communication and a closely shared view of how we want to develop the brand going forward.”
Digitalhound, a digital marketing agency in London, has worked with a variety of well-known brands through its employee base over the past 18 years and has a reputation for developing high quality marketing campaigns that deliver effective results.
The agency has recently added data segmentation and video marketing to its services portfolio and plans to further expand its customer base across Europe.
To find out more about Digitalhound and their services, go to www.digitalhound.co.uk Alternatively, call 020 7692 8761 for further information.
