TheMarketingblog

Small online retailers competing with High Street giants with Click & Collect

With more than 300,000 instances every day in the UK, the problem of missed deliveries is a growing headache for online retailers facing escalating costs. Perhaps more importantly, however, inconvenient delivery options are also having a direct impact on conversion rates at checkout, as studies1 reveal that 48% of basket abandonments happen as a result of insufficient delivery choice.

Many leading retailers are successfully winning and retaining customers by using their own brick and mortar shops to offer a Click & Collect service. This flexibility is proving extremely popular, as a report from Deloitte2 highlights that as many as 95% of consumers across Europe plan to use Click & Collect for part of their Christmas shopping.

Now an innovative new service, @TheHubBox is set to enable online retailers of all sizes to compete with High Street giants by offering them their own simple, flexible Click & Collect solution. Rather than requiring retailers to have physical spaces of their own, online-only retailers can now utilise HubBox’s nationwide network of pick-up points at trusted local shops so customers can collect their orders at a time and place that is convenient for them.

The HubBox Click & Collect service can be easily integrated into the checkout process of any online retailer with no interference with any existing payment or fulfilment infrastructure. The light touch set-up enables each retailer to have its own customised, branded solution, creating a seamless integration with most major e-commerce platforms and a hassle-free user experience.

With almost 1 in 5 consumers saying Click & Collect has changed the way they shop3 and 74% of retailers seeing an increase in sales as a direct result of improving their delivery options, HubBox’s “Shop online, collect around the corner” solution can provide online retailers with an invaluable competitive advantage.