Seven CEO Sean King
Top digital agency Seven will represent the UK in the first-ever global supergroup of content marketing specialists. The Global Content Marketing Network (GCMN) unites two of the world’s biggest experts in the field – Seven’s European parent company C3, and US giant Meredith Xcelerated Marketing (MXM).
The first international partnership of its kind, GCMN was created in response to big brands seeking a single strategic partner for content marketing solutions at global scale and reach. The group offers the world’s leading B2C and B2B marketers first class content-centric marketing across strategy, creative and technology.
Seven C3 becomes part of the world’s first content marketing supergroup with @C3_content & US giant @MXMTweets! https://t.co/e5z4ijoOCT pic.twitter.com/hHeKo9oRVK
— Seven (@SevenEC1) November 17, 2016
MXM President Georgine Anton – who will oversee Global Client Management for GCMN – says that the partnership addresses three major areas of strategic importance for brands:
Performance-Driven Creativity: The Global Content Marketing Network provides a world-class attribution strategy and real-time marketing analytics that help organizations deliver content at scale.
Managing Content Complexity: The new alignment delivers personalized content production across all channels through coordinated implementation across regions to minimize client burden.
Real International Execution: For seamless management, The Global Content Marketing Network clients will have one global contact to oversee central strategy and budget as well as ensure delivery with an appreciation of local culture and language.
The GCMN Board comprises Anton, C3 MD Lukas Kircher, MXM Executive Director of Strategy Dan Rubin, C3 Managing Director Gregor Vogelsang and Seven CEO Sean King as Head of Global Clients. Vogelsang will drive the strategic expansion of the network and execute international partnerships.
Seven CEO Sean King commented: “We joined the C3 Network in January 2016 because we wanted to be part of a new kind of global specialist network. It’s hugely rewarding to see our ambitions realised so quickly. As the sector continues to grow, having scale gives us significant competitive advantage and the ability to lead and innovate the market.”
MXM and C3 will create a new marketing and innovation lab in New York that will research consumer technology, ad technology and customer insights.
“We have in C3 a truly global partner who we can work alongside of to develop performance-driven content and manage campaigns efficiently,” said Anton. “Together, we will provide clients with a singular global strategy, easy program implementation and state-of-the-art solutions.”
Big news! #MXM & @C3_content form partnership to bring clients #contentmarketing solutions on a #global scale: https://t.co/jvAndZha7I
— MXM (@MXMTweets) November 16, 2016
The combined Global Content Marketing Network team of 1,200 works from 18 offices in 9 countries, with unparalleled B2B and B2C expertise and client experience across automotive, CPG/FMCG, financial services, retail, entertainment and tech in addition to other key client categories.
In total, the agencies create campaigns in 27 languages for more than 200 clients. MXM’s client roster includes Bank of America, Kraft Heinz, Lowe’s, MetLife and NBC Universal. C3 clients include: Allianz, Deutsche Telekom, Sainsbury’s and Siemens.
The Berlin-based agency has offices in Berlin, Munich, London, Hamburg, Stuttgart, Frankfurt, Zurich, Prague, Ljubljana and Lisbon. The network helps clients manage their engagement with more than one billon customers across their portfolio, and manages entertainment communities that total more than 400 million fans.
“With the increasing demand for content from clients, embarking on this alliance with MXM provides clients with the ability to deliver global content which drives results,” said Founder and Managing Director of C3, Lukas Kircher, who will oversee Creative and Innovation for The Global Content Marketing Network.
“Between us, our agency compositions, client base and leadership styles are compatible which means we can move forward together on behalf of our clients seamlessly.”