The winners of this year’s DMA Awards have been revealed, with Karmarama and Unibet taking home the Grand Prix for their ‘Luck is no coincidence’ campaign, successfully combining a brave strategy for the business with great creative to deliver fantastic results.
Rachel Aldighieri, MD of the DMA, said: “This year’s DMA Awards included one of the largest fields in its history, which resulted in one of our most diverse shortlists vying for a Gold on the night.
What sets the DMAs apart is the rigour with which we judge each and every campaign. In our eyes a great campaign gets results, sits on rock solid strategy and fizzes with creativity, Karmarama delivered on all these points for Unibet and are a worthy winner of this year’s Grand Prix.”
Karmarama and MRM Meteorite led the way on the night, winning 4 Gold Awards each, followed by OgilvyOne UK with 3. Taking home 2 a piece were Engine, Havas Helia, LIDA, WDMP and Weber Shandwick. The leading trio of brands, each taking home 3 Gold awards a-piece, were DFS, Microsoft and What3Words.
Julia Porter, Chair of the DMA, commented: “Every one of this year’s Gold winners delivered on the three judging pillars of creativity, strategy and results – for that they should all be commended. However, there can only be one winner of the Grand Prix and amidst a range of high quality campaigns and innovative thinking in this year’s Grand Prix, Karmarama’s Unibet campaign was a highlight. It successfully combined a brave strategy in a challenging sector to truly stand out with great creative and fantastic results.”
This year’s Awards were judged by over 350 senior marketers from agencies, brands and suppliers over 5 days and the full list of Gold winning campaigns include:
1. Karmarama – 4 (3 for DFS in Best customer acquisition campaign, Best customer journey & Retail, 1 for Unibet in Travel, leisure and entertainment)
= MRM Meteorite – 4 (3 for Microsoft in Best digital performance, Best launch campaign & Best use of technology, 1 for Tommee Tippee in Best writing)
3. OgilvyOne UK – 3 (3 for What3Words in Best design or art direction, Best use of mail & Best B2B campaign)
4. Engine – 2 (for Department for International Trade in Best brand building campaign & Public sector)
= Havas helia – 2 (for EasyJet in Best data strategy & Best use of email)
= LIDA – 2 (for IKEA in Best loyalty or CRM programme & O2 in IT/telecommunications)
= WDMP – 2 (for Monarch in Best digital destination & Best B2C campaign)
= Weber Shandwick – 2 (for ActionAid in Best use of social media & Charity)
9. Adam & Eve and Zenith Optimedia – 1 (for Aviva UK in Financial services)
= AMV BBDO – 1 (for Currys PC World in Best out of home)
= Arthur London – 1 (for Diabetes UK in Healthcare)
= Atomic London – 1 (for Cancer Research UK in Best use of experiential)
= Barclays Africa – Data Products and Platforms – 1 (in Best use of mobile and/or connected devices)
= Earnest – 1 (for Lunchbox (for Mary’s Meals in Best creative solution or innovation)
= Royal London – 1 (in Best use of search)
= Kitcatt Nohr – 1 (for Macmillan Cancer Support in Best integrated campaign)
= Leo Burnett – 1 (for NSPCC in Best use of film and/or audio)
= MEC UK – 1 (for Bupa in Best use of door drops)
= Stack – 1 (for Peugeot in Automotive)
= UM London – 1 (for The Economist in Best use of programmatic)
For the full list of 2016 DMA Awards winners visit: https://dma.org.uk/awards