Diane Earnshaw, MD of Vox Pops Int writes … What factors go into capturing quality footage of your focus groups? Find out some of our top tips for this methodology within video market research.
We’ve all seen it – backs of heads, poor audio, grainy film – we just want those great clips that come out of a focus group, we want them to sound authentic and prove a point, illustrate a finding… watch this video to get tips on filming and get some footage that you can use with pride in presentations
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