A recent trend on social media has been the explosion of live streaming capability. Periscope, Facebook Live, Meerkat and YouTube have proven to be hugely successful ways to access live streaming due it being a cheap and instant way to interact with mass audiences and individuals alike.
From Times Square, New York to hatching baby eagles there is nothing live that cannot be seen (or unseen) and brands have been quick to catch on to the fact that live streaming is an innovative and exciting way to run promotions.
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