Hotcow have been appointed with the task of giving away 1 million samples during January to raise awareness about Graze’s on-the-go range available at retailers.
They will be giving away a sample of the veggie protein power snack, one of the brand’s best-selling varieties. January is a key period for people to re-evaluate healthy eating and Graze wanted to remind people that they have a large selection of healthy snacks as an option.
The samples will be distributed in central London close to main line train stations.
“We chose to work with Hotcow as our partner agency for sampling due to their considerable experience in street sampling and their extensive knowledge of logistical delivery and consumer profiling. At every point we have felt like we are a collaborative team working together to deliver this activity to get Graze into as many hands as possible. It has been brilliant start to the campaign,” says Alice Steele, Retail Marketing Manager.
“We know from previous research that brand recognition can increase by over 40% with commuters taking the product to work and having it on their desk,” says Sally Durcan, MD Hotcow. “We also know that reminding people of the brand taste has a significant impact in keeping existing consumers buying the brand and new ones moving in to try the brand.”